platform agnostic, stealth mode conversion tracking solution to keep your web analytics data quality at peak!
Push your e-commerce tracking into another orbit and optimize media budgets across Google or Facebook automatically with invisible, adblock proof, privacy preserving and EU-compliant tracking!
Trackify is the only
Optimize Adspend | Lower CPA | Push ROAS with Trackify
Traditional tracking is long dead and while Google has sunset Universal Analytics you'll be forever be stuck with GA4.
Trackify is the next level tracking solution for web and e-commerce projects, developed by digital marketing- and tracking pros with >10yrs industry experience, ultimately solving the problem of data dilution resulting from the rise of adblockers, intelligent tracking prevention and tightening EU regulation with regard to traditional, cookie-based tracking or constraints with regard to storing personal data outside the EU.
GDPR Compliance backed straight into source code with encrypted attribution to ads accounts and an inhouse cooky consent solution - no matter what!
>99% Data accuracy
Add-block-proof, serverside tracking technology provides little attack surface for privacy blockers, bowser tracking prevention and other obstacles and guarantees up to 99% data accuracy - no matter what!
Plug 'n Play Set up
No-Code plug n' play set up service, accompanied by a 2 click Wordpress plugin, and soon to launch 360° DIY set up via scalable, customizable modules - no matter what!
Stealth mode architecture
Don't share precious hints about your tracking set up to the outside world. Trackify runs behind the scenes and largely invisble. No UTM parameters, optionally cookyless, obfuscated source code. No matter what!
Fully Platform agnostic
360° data aggregation at the source of your choice, be it Web, Insta, Facebook, Tiktok, Shopify or else - no matter what!
Grow ROI with stealth hybrid fingerprint tracking
a native execution of "Google Consent Mode" ensures data accuracy at source while circumnavigating the legal constraints of the EUs privacy laws through a smart HI (Human intellligence) based software architecure running invisible hybrid fingerprint tech, ensuring up to 100% compliance and 99% data aggregation at source. Trackify fixes common shortcomings of established tracking solutions that allow cooky based tracking execution only upon consent.
Forget GA4 and push your e-commerce stats into another orbit!
Projects already running Trackify
Full data attribution back to source!
The unique part about trackify is its automatic attribution of KPIs back to source in fully EU-compliant fashion in an encrypted privacy centric way. That means you can sync stats to optimize KPIs directly where it matters, in Google Ads or Meta Ads. Adjust you bidding strategy of choice, be it algo-based or manually, directly towards the cleanest data you ever had in your ads accounts.
There is no compatible product on the market and it pushes ROAS back through the roof!
Trackify in a nutshell
360° platform agnostic
Trackify is open to all platforms and plugs into most shopsystems, from Wocommerce to WIX, EditorX, Shopify or Magento. Trackify pushes conversion data back to source, be it Google or FB Ads.
99% Add-block proof
Our Add Block Proof tech runs in stealth mode and solves data dilution resulting from browser tracking prevention and tracking prevention backed into OS like IOS14. Its literally block proof!
100% EU - compliant
100% compliant with EU regulation though human intelligence software architecure and encrypted attribution to source, fully respecting GDPR laws.
Trackify runs as a hybrid fingerprint optionally cookyless tracki nf solution, depending on target geography, risk adversity and required level of data accuracy. Our tech - your choice!
Increases adspend efficiency
Trackify vastly increases adspend efficiency, loweres your CPAs and pushes ROAS through automated data attribution back to source where you can run bidding and optimization strategies as usual.
Trusted by Marketing Pros
Developed as an inhouse solution since 2021 and made available to selected agencies during 2022, Trackify is now run by established players across Europe and there is no way back!
user & cooky consent
Despite running as an optionally cookyless solution, European jurisdictions require user consent to store user data outside the EU. Trackify's native consent tool complements your set up and entirely replaces Boarlabs, Cookybot or other consent solution at no extra cost. Settings can be adjusted to fit legal requirments of your business location. Design of the cooky consent overlay can be customized to fit your project's UI.
Next level Conversion tracking package with up to 99% data accuracy, with live data dashboard across major performance channels.
Free Account to get you started | Fits small scale projects with up to 1000 page sessions per month. Optional encypted data attribution to source.
Scaled tracking w/ optional encrypted e-commerce-stats-to-source-attribution to auto scale your ads accounts. Customizable Trackify Cooky Consent for web included. Live data dashboard across major performance channels. Want to know more?
Performance at scale | Fits Business and Enterprise clients, all features unlocked. For web projects with more than 1.000 page sessions per month.
BOOM! Ultimate conversion tracking including Trackify Cooky consent, encrypted e-commerce KPIs-to-source-attribution to scale ad accounts across Googe and Meta Ads. Live data dashboard across major performance channels. Full set up service included.
Priceless performance | Fits Enterprise and Agency clients, all features unlocked. Depending on media budget this can save you tens of thousands of adspend when run at scale!
Trackify has been created to cater to a worldwide audience with very different requirments, therefor the software is architectured 100% flexible to suit your needs, target geography, legal requirements, wanted level of privacy and data accuracy. With EU compliance regulations in place we run a version that delivers up to 95% accurate data while being fully GDPR compliant.
Yessss! You can!
Actually you should. Trackify can be run as a stand alone solution or if wanted as a parallel set up to existing solutions like GA4, e.g. for data comparison purposes. Trackify can also feed better, more accurate data into 3rd party platforms like Google Analytics 4 or Matomo, should there be a need to keep your GA4 dashboards, e.g. in order to keep historic reportings or other external apps plugging into Google Analytics.
Steath mode by default
Trackify has been designed from day one to be vastly invisible to the outside world, mainly with the goal to hide valuable clues of your conversion tracking set up from inquisitive competitors of your business, who may be seeking to scan your website or shop's sourcecode in search for hints about tools and software you may use. While other tracking tools heavily rely on UTM parameters and work with software architectures leaving trails in plain side, Trackify runs invisible even to tech nerds, developers, competitors and law enforcement alike.
Again, what others can't see, they will not be able to use against you!
Imagine competitor A tries to sue competitor B over unlawfull configuration details in his online set up, and GDPR regulation allow for an easy target here, our aim has always been to craft a tracking solution that exact working mechanism is hard to guess for IT professionals, and plain invisible to the average person that scans your website through the browser console panel, source code scan or with analytics software. More oportunities we leave to your imagination.
Almost, but not yet!
As of 2023 e-commerce tracking from webshops or IBEs can get deeply nerdy, and depending on the specifics of your infrastructrure you may or may not find yourself needing support. E.g. the basic set up into a wordpress page is plug and play via the free Trackify Wordpress Plugin. Beyond we are currently rolling out plug-n-play solutions for Shopify, WiX Stores, JTL, Google Ads, Facebook (Meta) Ads and many more platforms. For sophisticated e-commerce set ups and custom solutions we offer 1:1 support on an hourly or flat basis. Schedule a call to discuss your needs!
Yupp, that's always been our primary aim!
PPC stats build on GA4 look ugly nowdays but here is a way to solve this. With encrypted, stealth mode data sync between Trackify and ads accounts of your choice you allow your performance marketing campaings to gain back traction. On your ads account side nothing changes apart from significantly increasing data quality towards 90% and above, and you can run automated bidding strategies on the cleanest KPIs you had in years.
It does both!
Trackify naturally runs as a cookieless solution but it can be configured to allow client side cookies as well, depending on other tracking tools you may apply on top of trackify, your business location and compliance requirements, risk appetite and wanted level of data accuracy. Everything is possible and our team is happy to provide you with recommendations from legal and technical PoV and a technical set up ahead of any competition!
Our Trackify Cooky or User Consent comes free of chare to all premium plans and saves you cash for existing solutions you may be running, be it Boarlabs, Cookybot or else. The Trackify Cooky Consent can be styled towards your projects UI and customized to fit your jurisdiction or risk appetite alike. Talk to us for more info and options!
Trackify runs as a hybrid fingerprint optionally cookyless solution with various nouances towards data accuracy. It delivers stunning data quality when run cookyless but some cookies can increase data accuracy when fingerprinting alone does not draw an accurate picture, e.g. in cross-domain tracking. In other situation, a vice- versa situation applies and fingerprinting is not even required, this hybrid set up allows to always track lawful and use bits and pieces from various technologies to attribute conversions back to source.
Trackify | FAQ